One key area to consider in the running of any business is how you want to be perceived by people; both customers and your local community. One area to consider when running your own catering business is where, and most importantly how, you are going to be sourcing the things that you need to run that business. Are you going to hire local people? What about the places you are going to get your produce from? One area that people can be quite easily tricked into thinking more about your business is if you are supporting their local community in a very obvious way.
Get in touch with the local paper; talk about looking for local people who understand the community and its values, talk about how you’re looking to work with local farmers and take on their expertise as well. By tapping into that psyche you’re opening yourself up to a lot of business.