If you’re able to cater for events, there are lots of opportunities for you to grow and develop your business. It’s an area where your skills are going to be in demand, and where people will be willing to pay well to get exactly where they want. Here are some of the ways to get the message out about your event catering:
- Advertise. Create professional artwork and make sure that it is seen by as many people as possible. This could include putting up posters and handing out flyers in relevant places.
- Collaborate. Work with venues that hold events so that you have advocates for your business. If they’re happy to recommend you, this can really boost your business when people book their venue.
- Research. A large part of finding new opportunities is knowing how and where to find them. Look for relevant venues and research some trends to see the kinds of people who might want to use your services.
- Communicate. Build up relationships that are strong and ongoing. Don’t just work for someone once – give them you business card and put in a phone call every once in a while to check whether any more work might be available. Be as personable and friendly as you can be.
- Upsell. Make sure that you have lots of different menu options and added extras like catering equipment and room decorations. This will make you as versatile as possible.