The corporate sector can mean big business for caterers. It’s an environment where lots of people have numerous requirements for food, both on a day-to-day basis as well as for particular events. Here are some of our top tips for making sure you can cater for businesses effectively:
- Have lots of choice. As a catering professional, you’re probably completely used to catering for events and ensuring there are options for all requirements. This is particularly important for corporations who have clients to impress and staff to keep happy. Cater for all dietary requirements and make it clear that you have different options available.
- Consider your branding and advertising. Businesses will be more likely to take notice of a company that has a strong brand image.
- Be professional. Corporations take professionalism seriously. They want to know that you will be able to work with them in a professional capacity. Be self-assured, confident and knowledgeable to make a good impression.
- Have a catering portfolio. This is something that you can show to bigger clients to demonstrate how capable you are. It will help you to get more catering work by showing what you’re able to do.
- Listen. Ascertain what the client wants and demonstrate that you’ll be able to provide it. They will appreciate you being adaptable and receptive to their ideas.